Home Interior / July 1, 2018 / Elie Ignace
Interior designing has evolved beyond just making spaces beautiful to combining beauty with a staunch calculation of what should be positioned where and how it should be designed to get the maximum utility out of the space. With growing urbanization, the number of buildings is increasing, leading to a shortage of space. So there is a greater demand for interior designers who can bring out the best, aesthetically and holistically. Demand leads to the entry of new players, increasing the competition which makes it difficult for the existing, traditional ones to survive. So, to stay in the business and run it successfully, one should strive towards ensuring customer satisfaction be it in terms of design, time, efficiency or budget.
Interior designing is not just about selling the product; it is about selling the experience too. When we seek the help of an interior designer, we not only look for good products, we also want to ensure that when one looks at the space, it is a pleasurable experience. Things associated with the products like colour, texture etc. decor all add up to the ambience. A home is the investment of a lifetime. Therefore, the products that one invests in should also last longer. Businesses run on relationships with the customers and to maintain it, one should be honest with them. The mediator of the relationship here is the product and experience. So, in interior designing, the product and the experience is directly proportional to the relationship and hence to the reputation and growth of the brand in the market.
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